BBC Burmese radio comes to Shwe FM in Burma

BBC Burmese radio comes to Shwe FM in Burma

Jan 22, 2014 (Menafn - M2 PRESSWIRE via COMTEX) --BBC World Service has further expanded its FM presence in Burma, also known as Myanmar, with the launch of its radio programming on Shwe FM network. From today, audiences of Shwe FM can tune in to the BBC Burmese English-learning programme, English At Work.

English At Work is a five-minute English-learning programme designed to teach phrases aimed to help succeed in business and avoid embarrassing mistakes with colleagues and clients. Produced by BBC Burmese in collaboration with BBC Learning English, this fun office-based drama will be broadcast by Shwe FM at 7.30pm local time on Tuesdays and repeated at 8am on Thursdays.

BBC Burmese Editor Tin Htar Swe says: "With the country opening up, many young people are keen to improve their language skills, and the demand to learn English is even greater than before. The BBC has a strong audience base in the country, and we are delighted to be able to deliver BBC Learning English lessons to our audience on Shwe FM and also thrilled to be expanding our reach through Shwe's nationwide network."

With stations across Myanmar, Shwe FM reaches 98 per cent of the country. Nan Mauk Laun Saing, Chairlady of Shwe FM, adds: "Shwe FM always strives to serve the best for our listeners with a variety of programmes. The partnership with the BBC will help us offer even better service to our listeners. Our mission is to inform and educate, and we are very happy that the country's youth can now improve their English by tuning in to BBC Learning English lessons on our network."

BBC World Service is a mass broadcaster in Burma/Myanmar. BBC Burmese keeps its audiences informed about regional and international events via radio, online on bbcburmese.com and increasingly via Facebook and other social media.

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Notes to Editors

BBC Burmese broadcasts for half an hour in the morning (at 6.30am, repeated at 8.30am local time), and 45 minutes in the evening (at 8.15pm, repeated at 9pm). The radio programming is broadcast on shortwave and on PAS10 and Palapa satellite television channels and streamed online via bbcburmese.com . Mobile-phone users in Myanmar can receive two BBC Burmese audio news bulletins every day updated at 8am and 6.30pm local time. Some BBC Burmese radio programming is also available via Padamyar FM network in Burma/Myanmar. To listen on demand, subscribers can call 01-2399600. In addition to providing the latest news and current affairs, BBC Burmese offers its audiences a variety of programmes on education, sport, health, technology as well as weekly debates on topical issues.

BBC Learning English is the English language teaching arm of BBC World Service. Its website bbclearningenglish.com offers a range of interactive audio-, video- and text-based content to help improve learners' writing, speaking, listening and reading skills.

BBC Burmese is part of BBC World Service - an international multimedia broadcaster which delivers a wide range of language and regional services on radio, TV, online and via wireless handheld devices. BBC World Service uses multiple platforms to reach its weekly audience of 192 million globally, including shortwave, AM, FM, digital satellite and cable channels. Its news sites include audio and video content and offer opportunities to join the global debate. BBC World Service offers its multilingual radio content to partner FM stations around the world and has numerous partnerships supplying content to news websites, mobile phones and other wireless handheld devices as well as TV channels. For more information, visit bbc.com/worldservice . The BBC attracts a weekly global audience of 256 million people to its international news services including BBC World Service, BBC World News television channel and bbc.com/news.

With the country opening up, many young people are keen to improve their language skills, and the demand to learn English is even greater than before. The BBC has a strong audience base in the country, and we are delighted to be able to deliver BBC Learning English lessons to our audience on Shwe FM and also thrilled to be expanding our reach through Shwe's nationwide network."

Tin Htar Swe, Editor, BBC Burmese

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